During 1930s and for a couple of more decades, the image of Kashmir that reached the outer world was majorly a product of a photo studio based in Srinagar called Mahatta & Co.
It was started in 1918 (1915?) by Amar Nath Mehta and Ram Chand Mehta on a houseboat on Jhelum river.
Mahatta & Co, Connaught Place, Delhi.
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Previously: Picture Postcards of Kashmir from Mahatta & Co